06 / Field notesFragments

Field notes

  • n-007call

    A quote that closes the conversation is a quote that ends it. Give a range and a next step.

  • n-006call

    If every company handles it differently, no off-the-shelf product can model it.

  • n-005research

    The gap between a brand and its software is a business problem, not a design one.

  • n-004research

    A bad customer journey is often a revenue problem wearing a UX costume.

  • n-003call

    Before pitching software, use the software.

  • n-002call

    The hardest part wasn’t building the software. It was getting someone busy to give me 20 minutes.

  • n-001build

    A finished product is not a business.